What is flexible packaging? Flexible packaging refers to individual shrink wrapped packets that can be customized according to individual customer specifications. Packaging is an important part of any new product and has to comply with international and domestic packaging standards. Flexibility is the key feature of this specially customized packaging. Shrink-wrapped packaging provides maximum protection for the product by allowing the manufacturer or distributor to produce the product in varying sizes and shapes and deliver it across the country using different carriers.
What is Flexible Packaging? And The Key Differences With Rigid Packaging
The hallmark of flexible packaging is the ability to transform from flat to flexible structure and adaptively to suit both flat and bendable goods. With a flat pack, the interior volume is fixed, while with a bend pack the interior volume can be varied within a single material and still provide optimum protection. Flexible packaging is generally a light weight option, so less shipping costs are incurred and also more efficient packaging in the warehouse. With rigid packaging, on the other hand, the interior volume can be set as high as possible, but the product is not allowed to move about freely inside the box. It can't be opened till it gets to the desired location because there is no space for flexible packaging.
Both flat and flexible packaging have advantages over rigid options. Flat pack is more economical as the material required is cheap and available in plenty, and the same thing can be said about flexible packaging. This is because with rigid packaging, the manufacturer needs to buy expensive materials like corrugated cartons and pouches made of PVC and other materials that are heavy and costly. But with flexible packaging, the can use lightweight materials like corrugated cartons, PVC sleeves, paperboard and other non-corrosive materials.
Another advantage of flexible packaging is that it requires less space to store and handle it than rigid packaging does. This is because you can use various kinds of thin materials in place of the traditional packing tapes and similar materials. For instance, you can use thin plastic instead of using corrugated cartons and pouches, and you can use thinner foam instead of wrapping huge bubble wrap or newspaper.
On the other hand, flexible packaging requires less packaging than rigid options, too. This is because the materials don't need to be cut to size like the traditional materials. Also, the bags can be customized with different kinds of attractive designs, colors and logos. You can have your company logo printed on them so that customers would remember you easily. You can make use of customized packaging tapes, too.
With flexible packaging, you don't have to worry about getting the product wet and then getting it dry again. With rigid packaging, this can be a big problem, as the product needs to be completely dried before it can be put back into service. But not with flexible packaging. You can use tapes for packaging any type of liquid, whether it is water oil or other elements. And with impact protection, you get even more peace of mind.
What is flexible packaging includes all the advantages that these manufacturer kinds of packaging offer. It provides convenience, durability and flexibility to whatever it is that you want to package. The product doesn't have to undergo harsh treatment just to pack it in the best way possible. Instead, it gets to enjoy all the advantages of packaging without having to go through any additional efforts.
All these are important points to look at when looking at what is flexible packaging, and there are many more, too. Make sure that you know exactly what these are so that you can determine which is the better option for you. This way, you will be able to get the maximum advantage from your packaging options and you will be able to maximize your business's profitability, too.