Digital Printing and Its Growing Impact on the Printing Industry

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Digital Printing growth has been a steady one over the past decade. The main reasons behind this growth are: high quality products, lower cost of production and improved facilities. These factors have resulted in many printing companies and printing suppliers closing down. However, some of these companies have gained momentum during the past few years. They have reorganized their business model and introduced new, cost-effective digital printing services which are attracting clients all over the world.

Digital Printing growth has been a steady one over the past decade. The main reasons behind this growth are: high quality products, lower cost of production and improved facilities. These factors have resulted in many printing companies and printing suppliers closing down. However, some of these companies have gained momentum during the past few years. They have reorganized their business model and introduced new, cost-effective digital printing services which are attracting clients all over the world.

Global Digital Printing Market: A global Digital Printing growth is expected at USD billions in 2021 and is projected to increase at a compounded annual growth rate (CAGR} of CAGR thereafter. This is attributed to the growth in demand across Asia, Middle East, Australia and Africa for digital copying of various products including textiles, photographic images, paintings, etc. The use of digital technology in such a context is referred to as Digital imaging. As there are no physical copies made, there is no scope of any damage that may occur due to mishandling. This is why many companies in this sector prefer to outsource their printing requirements to a trusted regional printer and thus enjoy Digital Printing growth in this industry.

Digital Printing Growth in the Print Industry: A marked digital technology growth is also evident in the number of digital printers which are now being used to print off various promotional material for events such as trade shows, conferences, meetings and fairs. With the advent of high-speed Internet, the print industry has moved away from the traditional process of copying presses and began to utilize digital technology for creating, replicating and sending off printed materials via the Internet. Digital printing uses electronic media to reproduce high quality graphics on paper. This enables the user to create copies of printed matter from either electronic or thermal sources. Some examples of such printed items include business cards, brochures, posters, manuals, newsletters, leaflets, postcards, catalogues, flyers, pamphlets, booklets and catalogues.

Digital Printing Growth in the Printing Industry: Another interesting development in the print industry is the growth of digital printing which has enabled printing firms to offer their services online. It has become very easy for such companies to serve clients across the country and thus enjoy rapid growth in terms of turnover and profit margin. The rapid growth in the printing industry is attributed to the fact that printers have now become highly specialized artisans who can now print well above average results even under short turnaround times. The reason behind short turnaround times is that printers usually maintain stencils of designs and artwork which can be later on printed on the material during the actual production process.

Digital Printing Growth in the Newspaper Industry: Although digital printing is now almost entirely replacing the use of conventional litho printers for the majority of print jobs, there is still a major role for newspapers in this new digital age. Many newspapers still opt for inkjet technology in order to deliver pages of newsprint at quick turnaround times. Moreover, as most cities are now becoming paper-less due to advanced security measures, news reporters often still prefer to work with conventional litho printers to avoid issues like waste and environmental pollution.

Market Size and Growth: Market size has always been one of the most important factors determining the future success of a certain company or product. As such, the recent growth in the market size has been attributed to various factors including technological improvements and globalization. The world's population has been growing at a faster pace over the last five years and this increase is expected to continue in the coming years. Furthermore, the number of companies in the digital marketing field has also been on the rise due to mergers and acquisitions. There are more companies joining the digital marketing bandwagon every month and the competition in the field is getting tougher by the day. All in all, it can be said that the digital market is still developing but the market size and growth had definitely picked up over the last year.

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